Hand-lettering and calligraphy artist
Hand-lettering and calligraphy artist
To launch its new product, Coca-Cola with Coffee, the brand needed an ownable typography treatment. I was tasked with creating a hand drawn font that mimicked the texture, color and look of coffee. I created a full set of alphabet characters along with a logo lockup to be used in all commercial assets. Each character was hand painted, photographed, retouched and set as part of the typographic system.
Client: Coca-Cola